ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ONLINE SHOP KONSUMEN (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS ISLAM INDONESIA)
DOI:
https://doi.org/10.47200/jcob.v3i2.673Keywords:
Purchase Interest, Online Shop, Consumer Behavior, Online Shop AttitudeAbstract
This empirical research is intended to determine the effect of financial risk, product risk, convenience risk, non-delivery risk, infrastructure variables, and return policy on consumer attitudes, to determine the effect of attitudes on consumer online shop buying interest, to determine the effect of financial risk, product risk. , convenience risk, non-delivery risk, infrastructure variables, return policy, and attitudes towards consumers 'online shop buying interest, to determine the influence of consumer behavior factors which are the most dominant in influencing consumers' online shop buying interest. The object of this research is the students of the Islamic University of Indonesia using 96 active student respondents as the research sample. Data analysis used Multiple Regression Analysis using a data processing program, namely SPSS for Windows Release 17.00.
Based on the results of the analysis shows that there is a significant influence between financial risk, product risk, convenience risk, non-delivery risk, return policy, and infrastructure on online shopping attitudes, the product risk dimension has a dominant influence on online shopping attitudes, there is a significant influence between online shopping attitudes. With buying interest, there is a significant influence between the risk and attitude of online shopping on consumer buying interest and the dimensions of online shopping attitudes have a dominant influence on consumer buying interest.
References
Demirdogen, Osman; SükrüYaprakli; Mustafa Kemal Yilmaz; JamaluddinHusain (2010). “Customer Risk Perceptions Of Internet Banking - A Study In Turkey”. Journal of Applied Business Research, Vol. 26. No. 6
Ha, Hong-Youl (2002). The Effects of Consumer Risk Perception on Pre-purchaseinformation in Online Auctions: Brand, Word-of-Mouth, and CustomizedInformation. Journal of Computer-Mediated Communication
Ha, H-Y. (2002). The relationships between 3-D advertisings and risk perceptions on the Web: The mediating role of brand and emotion. Unpublished Working Paper, UMIST, UK
Ko, Hanjun ,Jaemin Jung, JooYoung Kim, and Sung Wook Shim (2004), “CrossculturalDifferences in Perceived Risk of Online Shopping”. Journal of Interactive Advertising, Vol 4 No 2 (Spring 2004), pp. 2029
KorgaonkardanSilverblatt, “Relationship of Type of Product, ShoppingOrientations and Demographics with Preference for Shopping in theInternet”, Journal of Business and Psychology, Vol. 18, No.1, 2003
Kwek et al., “Investigating the Shopping Orientations on Online PurchaseIntention in the e-Commerce Environment: A Malaysian Study”, Journal ofInternet Banking and Commerce, August, Vol.15, No.2, 2010
Naiyi, YE 2004. “Dimensions of Consumer’s Perceived Risk in Online Shopping”.Journal of Electronic Science and Technology of China, Vol.2No.3
Pires, Guilherme, John Stanton, Andrew Eckford (2004). “Influences on the Perceived Risk of Purchasing Online”. Journal of Consumer BehaviourVol4, 2, 118–131
Samadi, Mansour dan Ali Yaghoob-Nejadi. 2009. A Survey of the Effect ofConsumers’ Perceived Risk on Purchase Intention in E-Shopping. Business Intelligence Journal. 261-275
Schiffman, Leon &Kanuk, Leslie Lazer. 2008. PerilakuKonsumen, edisiketujuh.Jakarta : Indeks
Seockdan Bailey, “The Influence of College Students’ Shopping Orientations and Gender Differences on Online Information Searches and Purchase Behavours”, International Journal of Consumer Studies, 2008, p. 113-121
Srinivasan et al., “Customer Loyalty in E-commerce: An Explorations of itsAntecedents And Concequences”, Journal of Retailing Vol. 78, 2002, p. 41
Tjiptono, Fandy, “PemasaranJasa”, Bayumedia Publishing, Malang, 2007
