PENGARUH KUALITAS INFORMASI, PERSEPSI RISIKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA KONSUMEN TOKOPEDIA DI KABUPATEN BANTUL)

  • Fahkrul Eka Saputra
  • Susanto Susanto
  • Muinah Fadhilah
Keywords: Information Quality, Risk Perception, Trust, Purchase Decision, Online Shop

Abstract

This study aims to determine: (1) the effect of information quality, risk perception, and trust on purchasing decisions on Tokopedia consumers in Bantul Regency (2) the effect of information quality on purchasing decisions on Tokopedia consumers in Bantul Regency (3) the effect of risk perceptions on decisions purchases at Tokopedia consumers in Bantul Regency (4) the effect of trust on purchasing decisions on Tokopedia consumers in Bantul Regency. This research is a quantitative research. The population in this study are consumers who have purchased products or goods for at least the last six months on Tokopedia. The sampling technique used purposive sampling with a total of 100 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive and significant influence on the quality of information on purchasing decisions at Tokopedia, as evidenced by the t-count value of 3.138; the significance value is 0.002 <0.05; and a regression coefficient of 0.214; (2) there is a positive and significant impact on risk perceptions on purchasing decisions on Tokopedia, as evidenced by the t value of 4,750; the significance value is 0.000 <0.05; and a regression coefficient of 0.479; (3) there is a positive and significant effect of trust on purchasing decisions on Tokopedia, as evidenced by the t value of 2.227; the significance value is 0.028 <0.05; and a regression coefficient of 0.128; (5) there is a positive influence on information quality, risk perception, and trust in purchasing decisions on Tokopedia, as evidenced by the calculated F value of 20.096 with a significance of 0.00 <0.05.

 

References

APJII.2019.Penetrasi & Perilaku Pengguna Internet Indonesia. https:apjii//.or.id/. (diakses 04Oktober 2019)

Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS.

Semarang: Universitas Diponegoro.

iPrice.2019.Top 50 Ecommerce Sites and Apps in Indonesia 2019. https:iprice.co.id/. (diakses 04 Oktober 2019)

Istiqomah, Hidayat, Z., & Jariah, A. (2019). Analisis Pengaruh Kepercayaan , Iklan dan Persepsi Resiko Terhadap Keputusan Pembelian di situs Shopee di Kota Lumajang, 2(July), 557–563.

Juniwati. 2014. Influence of Perceived Usefulness, Ease of Use, Risk on Attitude and Intention to Shop Online. European Journal of Business and Management. www.iiste.org Vol.6, No.27.

Kotler, P., & G. Armstrong. 2016. Principle of Marketing Edisi 15. Ebook: Pearson.

Kotler, Philip dan Kevin Lane, Keller. 2009. Manajemen Pemasaran. Jilid 1 dan 2. Edisi 13. Jakarta: Erlangga.

Kotler, Phillip & Keller, Kevin Lane. 2012. Marketing Management (14thed). United State : Pearson.

Lee, Y.,2014.Impacts of decision-making bases on eWOMretrustandriskreducingstrategies.Comput.Hum.Behav.40,101–110.

Li, H.,Jiang,J.,Wu,M.2014.The effects of trust assurances on consumers'initial online trust:a twostage decision-making process perspective.Int.J.Inf. Manag. 34(3),395–405.

Loo Sin Chun. 2011. The Impact of The Special Dividend Announcement on TheStock Return: The Case of Malaysia. Journal of International Business Research, Volume 10, Special Issue Number 1.

Machfoedz, M. 2013. Pengantar Pemasaran Modern. Akademi Manajemen Pemasaran YPKPN, Yogyakarta.

Rizki, K., Astuti, E. S., & Susilo, H. (2015). Pengaruh Kemudahan Dan Kualitas Informasi Terhadap Minat Dan Keputusan Pembelian Secara Online. Administrasi Bisnis, 28(1), 56–63.

Sukma, Abdurrahman Adi., 2012, Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Social Networking Websites, Jurnal Ekonomi Manajemen, Fakultas Ekonomi Universitas Gunadarma.

Sutabri, Tata. 2012. Konsep Sistem Informasi. Yogyakarta: Andi.

Sugiyono, 2011. Metode Penelitian Kuantitaif Kualitatif dan R & B, Bandung: Alfabeta.

Sugiyono. 2012. Metode Penelitian Kuantitatif dan R&D. Bandung: Alfabeta.

Sugiyono. 2013, Metode Penelitian Administrasi. Alfabeta, Bandung

Xian, Gou Li. 2011. Corporate Product and User Image Dimensions and Purchase Intention. Journal of Computers, (6)9: 1875 1879

Published
2018-07-02
How to Cite
SaputraF., SusantoS., & FadhilahM. (2018). PENGARUH KUALITAS INFORMASI, PERSEPSI RISIKO DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE (STUDI PADA KONSUMEN TOKOPEDIA DI KABUPATEN BANTUL). Journal Competency of Business, 2(1), 40-52. https://doi.org/10.47200/jcob.v2i1.658