PENGEMBANGAN DAN PEMANFAATAN DASHBOARD UNTUK ANALISIS DESKRIPTIF KINERJA PENJUALAN KUMULATIF PADA UNIT NIAGA DAN PEMASARAN PT PLN UP3 BALIKPAPAN BERBASIS LOOKER STUDIO

Abstract

PT PLN UP3 Balikpapan is a company operating in the electricity sector, particularly in customer services and electricity distribution management. UP3 Balikpapan is responsible for new customer connections, power capacity adjustments, distribution network maintenance, power outage handling, and service quality improvement. Sales performance evaluation is an important activity, especially for the Sales and Marketing Unit, to monitor performance achievements and support decision-making processes. This study aims to analyze the cumulative sales performance of the Sales and Marketing Unit of PT PLN UP3 Balikpapan through a dashboard-based approach. The study employs a quantitative descriptive method using secondary data in the form of cumulative sales data obtained from the company’s internal documents. The data were processed and visualized using a dashboard developed in Looker studio. The results indicate that the dashboard is capable of presenting cumulative sales performance information in a concise, structured, and easy-to-understand manner, thereby supporting the monitoring and evaluation process. The developed dashboard can serve as a supporting tool for sales performance evaluation within the Sales and Marketing Unit of PT PLN UP3 Balikpapan.