Analisis Marketing Mix Terhadap Produk Tabungan Pada Bank BRI Syariah KCP Kebumen

Abstract

Marketing mix is ​​a variable used by company guidelines to move the company to achieve the goal of satisfying consumers. This thesis aims to determine the marketing mix for savings products at Bank BRI Syariah KCP Kebumen. This research is a field research (Field Research), which is research conducted in the field or on respondents. This type of research is qualitative research, this qualitative research is descriptive. In this study, the researcher described how the marketing mix of savings products at Bank BRI Syariah KCP Kebumen. Methods of data collection using interviews, observation and documentation. Based on the results of this study, it can be concluded that the marketing mix at Bank BRI Syariah KCP Kebumen has been running well and in accordance with applicable regulations, although it is not optimal and there are still obstacles to be faced.