The Influence of Entrepreneurship Education and Subjective Norms on Students Entrepreneurial Intention

Retno Kurnianingsih; Mifta Fitriyana; Abdul Hafid Saemasae; Salahuding Daman; Balo C. Janur

doi:10.47200/jnajpm.v11i1.3628

Authors

Retno Kurnianingsih Universitas Cokroaminoto Yogyakarta Indonesia
Mifta Fitriyana Universitas Cokroaminoto Yogyakarta Indonesia
Abdul Hafid Saemasae Sultan Abdul Halim Mu'adzam Shah International Islamic University
Salahuding Daman Pengajian Tinggi Islam Darul Maarif Patani Thailand
Balo C. Janur Ateneo de Davao University Davao City Philippines

DOI:

https://doi.org/10.47200/jnajpm.v11i1.3628

Keywords:

Entrepreneurship Course, Subjective Norms, Entrepreneurial Intention, Business Capital, Self-Efficacy

Abstract

This study aims to examine the influence of entrepreneurship education and subjective norms on students’ entrepreneurial intention and to investigate the moderating roles of business capital, online transactions, and self-efficacy. This study employed a quantitative approach with a correlational research design. Primary data were collected through a questionnaire survey administered to 104 active students of Universitas Cokroaminoto Yogyakarta who were currently enrolled in or had completed an entrepreneurship course. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that entrepreneurship education and subjective norms have a positive effect on students’ entrepreneurial intention. Online transactions were found to significantly moderate the relationships between entrepreneurship education, subjective norms, and entrepreneurial intention. In contrast, business capital and self-efficacy did not demonstrate significant moderating effects. These findings highlight the importance of integrating entrepreneurship education with the utilization of digital technology for youth empowerment within developing higher education students’ entrepreneurial intention.

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