AoEJ: Academy of Education Journal
Vol. 14 No. 2 Tahun 2023
1405
INCREASING PATIENT SATISFACTION: THE EFFECT OF SERVICE QUALITY,
STANDARD OPERATING PROCEDURES (SOP), AND COMPETENCE,
CASE STUDY AT A HOSPITAL IN JAKARTA
Novianita Rulandari
Institut Ilmu Sosial dan Manajemen STIAMI
Jl. Pangkalan Asem No.55, RT.5/RW.7, Galur, Kec. Cemp. Putih, Central Jakarta City,
Special Capital Region of Jakarta 10530, Indonesia
ABSTRACT
Based on patient satisfaction data at Mulyasari Hospital Jakarta January to. In May 2021, patient
satisfaction was found to be 80.34% below 95%, thus requiring improvements in service. Many patients
complain about the lack of facilities, such as parking space, incomplete medical equipment, sloppy
administration, lack of medical personnel, discipline of medical personnel, slow hospital response in
handling complaints, and standard operating procedures (SOP) that are still not optimal. The aim of this
research is to analyze whether there is an influence between service quality, standard operating
procedures, competency of medical personnel, and patient satisfaction. In this research, the sample was
used using the Structural Equation Model (SEM). The number of indicators in this study was 61
indicators, and the sample in this study was 305 people, using an accidental sampling technique. The
research results concluded that there was an influence between Service Quality (X1), Standard Operating
Procedures (SOP) (X2), Competency of Medical Personnel (X3) on Patient Satisfaction (Y).
Keyword: Service quality, SOP, Competence, Customer satisfaction, Hospital
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INTRODUCTION
Public services are a form of service provided by the government to meet the living
needs of its people. Apart from the government being the organizer of public services, it is
also possible for public services to be provided by non-government parties, such as the private
sector or the public. A hospital is a public health service institution that provides complete
individual health services, providing inpatient, outpatient and emergency services. Efforts to
improve the quality of public services in hospitals require the implementation of patient
satisfaction surveys.
Quality health services are health services that can satisfy every service user in
accordance with the average level of satisfaction of the population and are implemented in
accordance with the established code of ethics and service standards (Suhada et al, 2017:
370). Patient satisfaction is an important indicator that must be considered in health services,
because patients remember the service they received, whether good or bad. If a patient once
receives poor service, he will have a bad perception of the hospital. It is not impossible that
if the patient tells bad things to other people indirectly, they will also have a bad perception,
even though it is not necessarily all bad.