Journal Competency of Business

PENGARUH PRODUK DAN NILAI DENGAN PERSPEKTIF ISLAM DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Supermarket Mirota Kampus)

2024-01-11T15:42:21+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran produk dan nilai dengan perspektif Islam dan dampaknya terhadap keputusan pembelian (Studi Kasus Supermarket Mirota Kampus). Jenis penelitian ini adalah penelitian kuantitatif dengan variabel independent X1 Bauran Pemasaran Produk dan X2 Nilai. Sedangkan variabel dependen dalam penelitian ini adalah Y Keputusan Pembelian. Teknik pengambilan sampel dalam penelitian ini adalah menggunakan teknik convenience sampling. Teknik pengumpulan data dalam penelitian ini adalah menggunakan kuesioner yang disebar-luaskan kepadaa responden mirota kampus. Teknik analisis data dalam penelitian ini adalah menggunakan teknis analisis deskriptif, asumsi klasik dan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Bauran Pemasaran Produk secara parsial berpengaruh signifikan terhadap keputusan pembelian sebesar 0.127 dengan thitung sebesar 5.233 dengan signifikansi 0.05% dan df (n-k-1) atau 286-3-1=283 maka di peroleh t-tabel sebesar 1.968. Bauran Pemasaran Nilai secara parsial berpengaruh signifikan terhadap keputusan pembelian sebesar 0.369 dengan thitung sebesar 10.051 dengan signifikansi 0.05% dan df (n-k-1) atau 286-3-1=283 maka di peroleh t-tabel sebesar 1.968. Bauran Pemasaran Produk dan Nilai Secara simultan berpengaruh terhadap keputusan pembelian sebesar 102.460.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Supermarket Pamella Empat)

2024-01-11T15:42:59+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen (Studi kasus pada supermarket Pamella Empat). Penelitian merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen supermarket Pamella Empat. Sampel dalam penelitian ini sebesar 86 responden. Teknik penentuan sampel menggunakan teknk Sampling Purposive, yaitu teknik penentuan sampel dengan pertimbangan tertentu yang kemudian diolah menggunakan (SPSS).

Teknik pengumpulan data menggunakan kuesioner. Metode analisis data dengan uji instrumen penelitian menggunakan uji validitas dan reliabilitas. Uji hipotesis menggunakan uji t dan uji F, koefisien determinasi.

Hasil penelitian menunjukkan, kualitas produk secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t-hitung sebesar 2.144 lebih besar dari t-tabel 1.98. Kualitas pelayanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t-hitung sebesar 3.136 lebih besar dari t-tabel 1.98. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen dengan nilai t-hitung sebesar 4.376 lebih besar dari t-tabel 1.98. Secara simultan kualitas produk, kualitas pelayanan, dan harga berpengaruh signifikan terhadap kepuasan konsumen dengan nilai f-hitung sebesar 70.447 dengan f-tabel 3.11.

Analisis Pengaruh Kualitas Pelayanan Dan Nilai Terhadap Kepercayaan Pelanggan Pada Supermarket Superindo Yogyakarta (Studi Kasus Cabang Perintis Kemerdekaan)

2024-01-11T15:54:45+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan nilai terhadap kepercayaan pelanggan pada supermarket SuperIndo Yogyakarta Cabang Perintis Kemerdekaan, dengan sampel 90 orang. Teknik pengumpulan data dalam penelitian ini dengan cara penyebaran kuesioner. Teknik analisis data pada penelitian ini menggunakan analisis regresi linear berganda, uji asumsi klasik, uji t, uji f, dan koefisien determinasi (R²). Pengolahan data dalam penelitian ini menggunakan SPSS 25 for windows.

Hasil dari penelitian ini menunjukkan bahwa variabel kualitas pelayanan secara parsial terdapat pengaruh positif dan signifikan terhadap kepercayaan pelanggan supermarket SuperIndo Yogyakarta Cabang Perintis Kemerdekaan. Begitu juga variabel nilai secara parsial terdapat pengaruh positif dan signifikan terhadap kepercayaan pelanggan supermarket SuperIndo Yogyakarta Cabang Perintis Kemerdekaan. Secara simultan menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan dan nilai terhadap kepercayaan pelanggan supermarket SuperIndo Yogyakarta Cabang Perintis Kemerdekaan. Variabel yang paling berpengaruh dalam penelitian ini yaitu variabel kualitas pelayanan.

INFLUENCE OF GROSS REGIONAL DOMESTIC PRODUCT (GDP) AND INVESTMENT AGAINST POVERTY IN EAST KALIMANTAN PROVINCE

2024-01-11T16:12:58+00:00

This research aims to determine the influence of Gross Regional Domestic Product (GRDP) and investment on poverty in East Kalimantan Province. The data used is time series data for 16 years (2007-2022) and analyzed using a multiple regression model. The research results show that GRDP has a significant negative effect on poverty, while investment has a positive direction and has no effect on poverty. Furthermore, the GRDP and investment variables simultaneously significantly affect poverty. It is hoped that the government will further optimize GRDP sectors and equalize investment to reduce poverty in East Kalimantan Province.

Pengaruh Return On Asset, Firm Size, Debt To Equity Ratio Dan Growth Terhadap Deviden Payout Ratio (Dpr) Pada Perusahaan Manufaktur Yang Tercatat Di Bursa Efek Indonesia (BEI)

2024-01-11T16:36:57+00:00

This study was conducted to test variable impact return on aset, firm size, debt to equity ratio and growth towards deviden payout ratio.The study used the method purposive sampling of the company’s criteria for publishing financial reports that were audited each year over the 2015 to 2018 period and had the full data needed by researchers.Data obtained by the publication of the income statement 2015-2018.The samples used in this study were 15 companies from 432 manufacturing companies listed on the Indonesia Stock Exchange ( IDX).

The data in this study were processed using SPSS with multiple linear regression.The hypothesis testing method uses a significance level of 5%.The results showed that return on assets has a significant effect on dividend payout ratio,firm size does not have a significant effect on dividend payout ratio,debt to equity ratio does not have a significant effect on dividend payout ratio and growth does not have a significant effect on dividend payout ratio.

Pengaruh Probabilitas Kebangkrutan Dan Penerapan Good Corporate Governance Terhadap Ketepatan Waktu Penyampaian Laporan Keuangan Perusahaan Pertambangan Di Bursa Efek Indonesia

2024-01-11T16:45:16+00:00

This study aims to determine the effect of the Bankruptcy probability and the Implementation of GCG on the Timeliness of Financial Statements Submission of Mining Companies on the Indonesia Stock Exchange. This study employed a quantitative approach using secondary data. The data were collected by means of documentation and literature study. The sample used was 33 mining companies using the purposive sampling method. The data analysis used in this research were Descriptive Statistical Analysis, Classical Assumption Test, Logistic Regression Analysis, Partial Test (T-Test), and Simultaneous Test (F Test). The results obtained indicate that the Audit Committee, Independent Commissioner, and Audit Quality, partially, only the Bankruptcy Probability variable which has no significant effect on the Timeliness of Submitting Financial Statements. However, simultaneously all variables have a significant effect on the Timeliness of Financial Statement Submission.

Mahasiswa Belajar Berinvetasi Saham, Kenapa Tidak? Pentingnya Minat Investasi Serta Literasi Keuangan Pada Mahasiswa Yang Berinvestasi Saham.

2024-02-20T02:19:41+00:00

Students are agents of change, because they are still young and realize that they can take advantage of their current youth to become young investors. In the world of investment, information is something that investors really need. Investors cannot be separated from information to determine their investment policies. From the investment process there is the determination of investment policy where investors need to determine what the objectives are (return and risk) and how much investment will be made to securities analysis to portfolio formation. This indicates the importance of financial literacy that investors must have. With the trend that there are students who have also started to become young investors by owning shares and investing practices, it makes students interested in investing also have an interest.

PENGARUH WEBSITE QUALITY, HEDONIC SHOPPING MOTIVATION¸ DAN PROMOSI PENJUALAN TERHADAP ONLINE IMPULSE BUYING PRODUK FASHION DI TOKOPEDIA

2024-02-22T15:47:21+00:00

This research aims to analyze the influence of website quality, hedonic shopping motivation, and sales promotions on online impulse buying of fashion products on Tokopedia. The data collection method uses a questionnaire distributed via Google Form. The population of this research are active students in Yogyakarta. Sampling was carried out using non-probability sampling with purposive sampling technique. The total sample was 108 respondents. The tests used in testing research instruments and questionnaire data include validity tests and reliability tests. The data analysis technique used is logistic regression analysis. The results of this research show that website quality, hedonic shopping motivation, and sales promotions have a positive and significant effect on online impulse buying of fashion products on Tokopedia

THE EFFECT OF MANAGERIAL OWNERSHIP AND INSTITUTIONAL OWNERSHIP ON DEBT POLICY : EVIDENCE FROM MANUFACTURING FIRM LISTED ON INDONESIA STOCK EXCHANGE

2024-03-15T14:53:09+00:00

This study was conducted to test variable impact managerial ownership and institutional ownership on debt policy. The study used the method purposive sampling. Some of the sample criteria or considerations used in the study are as follows: companies that fall under the manufacturing sector; companies that release financial reports for the years 2018 to 2022; excludes companies that underwent an initial public offering (IPO) and filed for bankruptcy between 2018 and 2022; and companies that have been in business for at least five years, so that a sample was obtained after being chosen using a sampling technique of 28 manufacturing companies listed on the Indonesia Stock Exchange (IDX).

The data in this study were processed using Smart-PLS with partial equation modeling. The hypothesis testing method uses a significance level of 5%.The results showed that managerial ownership has no effect on debt policy and institutional ownership have a significance positive on debt policy.